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Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Hyundai makes Kia’s Peter Schreyer Hyundai design guru too

The newly appointed Kia President, Peter Schreyer, has now been made Hyundai President in charge of design too. Peter Schreyer’s success in making Kia a real design force led to him being appointed a Kia President at the end of 2012, handsome reward for the changes he’s wrought at Kia since leaving VW, turning Kia’s range of cars from stodgy to convincing in a few short years. But Kia is the junior partner in the Hyundai-Kia business, so Hyundai are obviously not totally thrilled that Kia managed to snaffle a designer who’s eye manages to so convincingly hit the Zeitgeist firmly on the head.

Chevrolet Colorado pickup concept revealed

Chevrolet's next-generation midsize pickup is a bit larger, with just a hint of the departed Avalanche, based on a concept truck revealed on Monday ahead of its debut at the Bangkok motor show. The new Chevy Colorado goes on sale in Thailand later this year, so the concept is right-hand drive. But the development program is for a global vehicle, so we're likely to see many elements from the Thailand truck show up on the U.S.